Local SEO
Search Engine Optimization
"Fewer than 1% of searchers proceed to the second page of Google results."
- Backlinko 2023
Maximize Online Visibility with Local SEO
People use search engines for just about everything, from finding personal products to seeking professional services. If your business doesn’t appear on the first page of their search results, you are missing out on valuable leads, traffic and sales opportunities.
Search engine optimization (SEO) is an ongoing process designed to ensure your website ranks highly on search engine results pages. While the majority of searches happen on Google, other search engines like Bing and Yahoo also play a role. Effective SEO strategies can boost your rankings across all these platforms.
Geo-Grid Heat Map Tracking
45-day Improvement Comparison
Approximately 93 percent of U.S. consumers search for local businesses online and about 88 percent of SEO local mobile searches result in a store visit or phone call within 24 hours.
- Nectafy
Local SEO Services LeadSpokes Offers
Local SEO Audit
A local SEO audit is a thorough analysis of your online presence and includes a review of your website’s technical and on-page SEO, your Google Business Profile, local citations, and competitor analysis. By pinpointing areas for improvement, a local SEO audit provides a clear roadmap to enhance your local search visibility, attract more local customers, and drive business growth.
Keyword Research & Strategy
We conduct thorough keyword research to identify the most relevant and high-intent keywords for your business, ensuring your website content is optimized to capture local searches. We'll provide a keyword ranking report to guide content choices and a content strategy that creates an engaging user experience for your website.
Citations
We'll list your business in hundreds of appropriate directories with accurate information that invites customers to your door. Name, address and phone number (NAP) must be EXACT to qualify as a good signal and we'll ensure all listings are correct. We target citations with high authority to provide assurances to the search engines of your site's value.
Google Business Profile Optimization
Completing your Google Business Profile and providing regular posts and reviews gives your listing the engagement signals Google states are high ranking factors. We'll fill in any gaps and keep your profile active increasing credibility, visibility and customer outreach. Learn more on our Google Business Profile Optimization page.
Content
Relevant, valuable content attracts and engages website visitors and establishes you as an expert in your industry. It's also an important ranking factor for Google and the other search engines. We'll gather input from you on primary areas of focus and develop the content, calls-to-action, and engagement for a robust website.
Reviews
Reviews are a powerful tool demonstrating to prospects why they should choose your business over a competitor. Reviews are also a critical ranking factor for Google. We'll do the heavy lifting and put your customer reviews on autopilot. Scale your reviews to build trust with customers everywhere they're searching. Learn more about our Review Management services.
Site Optimizations
Google and other search engines use crawlers to learn about your website. Having an internal structure with a solid meta tag hierarchy enables the search engines to access, crawl and return data faster when they are indexing pages. We'll put into place meta tags and descriptions to quickly find what they are looking for and encourage clicks to your website.
Link Building
When influential sites include links to your website, it sends a signal to Google that your site is valuable which improves your ranking. We seek high quality sites from which to obtain links that connect power and authority to your website. They take time and require quality work to obtain approval for submission of articles, references and blogs.
What are local SEO ranking factors?
Google Business Profile (GBP)
Name, address and phone number (NAP) consistency in local business citations
Domain authority
Quality of local search citations
Click-through rate (CTR) from search results
Keywords - short and long phrases
User experience (UX)
Review quality, frequency and responses
Link signals
How Local SEO Increases Revenue
Increased Visibility: A well-optimized local SEO strategy ensures your business appears in the local pack, map results, and organic search results, making it easy for customers to find you.
Higher Conversion Rates: Local searches often have high intent, meaning searchers are more likely to convert into paying customers.
Enhanced Credibility: Appearing in top local search results boosts your credibility and trustworthiness in the eyes of potential customers.
Cost-Effective Marketing: Local SEO targets users who are actively searching for your services, leading to higher ROI.
Get Found
Increase your business success with local SEO services from LeadSpokes. We'll work with you to get to know your business and your competitors to implement the strategy, so you always show up where you want to be.