“Customers are 2.7 times more likely to consider a business reputable if they find a complete Business Profile on Google Search and Maps.” - Google

How to Optimize Your Google Business Profile for More Leads

A Google Business Profile allows you to control how your business appears on Google Search and Google Maps. By creating and optimizing your profile, you can provide valuable information to prospective customers, such as your business name, address, phone number, website, hours of operation, and more. You can get started by navigating to https://www.google.com/business/

How Does a GBP help my business grow?

As a local business owner, leveraging every available tool to enhance your online presence and attract customers is crucial. One of the most powerful and essential tools at your disposal is a Google Business Profile or GBP, formerly known as Google My Business. This free tool from Google helps businesses manage their presence on Google Search and Google Maps, making it easier for potential customers to find and engage with your business.

By registering, completing and keeping your Google Business Profile active, you significantly increase your chances of appearing higher in search results and attracting local customers. Here are some key reasons to invest time in your profile:

◘ Increased Visibility: A complete and optimized profile helps your business show up in local search results and on Google Maps, making it easier for customers to find you.

◘ Enhanced Credibility: A well-maintained profile with up-to-date information, photos, and customer reviews builds trust and credibility with potential customers.

◘ Better Engagement: Providing detailed information and regular updates encourages potential customers to interact with your business, whether it's through visiting your website, calling, or visiting your location.

11 things you can do to boost your Google Business Profile today! 👊

1. Complete Your Profile: Fill out all the fields in your profile, including your business name, address, phone number, website, and hours of operation. The more information you provide, the better your chances of ranking higher in search results.

2. Add High-Quality Photos: Upload photos of your team, your services, on-the-job photos, and your location. Visual content helps potential customers get a better sense of your business and builds trust.

3. Gather Customer Reviews: Encourage satisfied customers to leave positive reviews on your profile. Respond to reviews to show that you value customer feedback and are committed to excellent service.

4. Post Regular Updates: Use the posts feature to share news, updates, special offers, and events. Incorporate your target keywords and phrases. Regularly posting content keeps your profile active and engaging. Short and long posts can alternate. When you include a long post, aim for 1,500 words.

5. Include Videos and Events: Take advantage of new features like adding video content and event listings to make your profile more dynamic and informative.

6. Optimize for Local Keywords: Incorporate relevant local keywords into your profile description and posts to boost your visibility for local searches.

7. Utilize Special Offers: Create special offers or promotions and highlight them on your profile to attract more customers.

8. Select Appropriate Business Categories: Choose one primary category and up to nine additional categories that accurately describe your business. This helps Google understand your business better and match it with relevant searches.

9. Consistent NAP Information: Ensure your Name, Address, and Phone number (NAP) are consistent across all online platforms. This consistency helps improve your local search ranking.

10. Track Calls with a Tracking Number: Use a tracking number to measure how many calls you receive from your Google Business Profile. Place the tracking number in the primary phone number spot and move your main number to the secondary spot without impacting NAP consistency.

11. Verify Your Business: Google will want to verify the information you provide. Typically, this is done via phone, but Google may request a video or other documentation. Be prepared to verify promptly after registering.

Mimi Leonard

Founder & Digital Strategist, LeadSpokes

Mimi has been in the digital and marketing tech space for over 15 years. Known for her ability to create innovative marketing strategies and drive results for clients, she specializes in local business marketing.

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